![]() However, it's not just about achieving results-it's also about avoiding unwanted consequences.įor example, say you send an email blast to boost sales. It helps you strategically use email to achieve business results. ![]() You might find success from time to time, but it's not sustainable.Īn email strategy helps you connect the dots between your goals and your outcomes. Why do you need an email strategy? Without an email strategy, you're just sending emails into the digital stratosphere and hoping something good happens. The following aren't email marketing strategies-these are just best practices you should always follow, regardless of your campaign:Īgain, these are great tips and best practices but not strategies. Want to build awareness and engagement? Sending email newsletters or customer story highlights could get the job done. Want to drive sales? Launching an abandoned cart email campaign or discount campaign could be a strategy. Īn email marketing strategy is a specific plan for how you'll use email to achieve a business goal. These are great recommendations but not strategies-these are email best practices. ![]() email marketing best practices Browsing the web, you'll likely come across dozens of so-called email marketing strategies that mention segmentation, subject line optimization, and personalization. And if you want to boost sales, consider promotional campaigns or abandoned cart emails. Once you have a goal, build and choose email marketing strategies to make it a reality.įor example, you might want to focus on your welcome emails to improve customer retention and grow your email list. What is an email marketing strategy? An email marketing strategy is a comprehensive plan for how you'll use email to accomplish a specific goal. Below, we'll walk you through everything you need to know about building and choosing email marketing strategies that drive results. It has evolved into a sophisticated and strategic endeavor.įrom the moment a customer joins your mailing list to the enticing promotions that beckon them back, you need email strategies that work. It's about choosing the right campaign at the right time to support your marketing team's (and business') overall goals.Įmail marketing is no longer just about sending generic messages and hoping for the best. Your email marketing strategy is more than goals and tactics. Anyone can create an email campaign, but consistently creating content that engages your audience, drives sales, and grows your email list is another thing. ![]() What marketing newsletters have we missed out? Do you run digital, social or marketing newsletters? Leave you suggestions in the comments below.12+ Email Marketing Strategies for Engaging Campaigns (2023) Top-notch email marketing strategies are what separate experts from novices. Still not enough email newsletters for you? Take a look at Happy Inbox to discover even more in areas like Design, Media, Culture, Startups and Technology. Start the week with our very own Empower Mondays marketing newsletter: digital ideas, insights and inspiration from Empower, delivered to your inbox every Monday. Subscribe to Emarketing Essentials Weekly Updates > Web CuriousĪ regular digest of all things interesting from around the web, and now featuring the rather brilliant Web Curios from Matt Muir ( to Web Curious > Empower Mondays Subscribe to Brilliant Reads > Emarketing Essentials Weekly UpdatesĪ summary of alerts and advice from the last 7 days featured in the Smart Insights members Enewsletter. Subscribe to Battenhall Monthly > Brilliant Readsīrilliant Reads that the Brighton-Based agency Brilliant Noise thinks everyone will find fascinating, straight to your inbox every fortnight. Key news in the world of social media, digital and communications technology to ensure you are bang up-to-date. Subscribe to Growth Hackers Digest > Battenhall Monthly Top posts from the Growth Hackers content community, including useful articles and tips for growing your startup. Top posts from the content community, including useful articles and marketing tips for growing your startup. The Rabbit Agency’s daily digest of news from the major tech and social media websites. Subscribe to Econsultancy’s Daily Pulse > The Rabbitgram The Daily Pulse is Econsultancy’s round up of the latest action in the world of marketing and e-commerce.
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